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Little Joe Hernandez Interviews

Little Joe Hernández, from Temple, Texas, was born in 1940 and began his career as a musician in the late fifties, trying to break into the surging rock-and-roll market.  His first record, released in 1958, was a two-part rock tune titled, “Safari, Part I & II.”  The group was called “The Latinaires,” later renamed “Little Joe & the Latinaires.”  Finding it impossible to break into the rock-and-roll market, Little Joe turned increasingly to the music favored by Texas-Mexican orquestas (dance bands), which consisted of Mexican/Latino genres like the bolero, danzón, mambo, as well as the homegrown  polca-ranchera, a genre that combined the European polka with Spanish-language lyrics.  Under the influence of the Chicano Movement, a political upheaval that rippled through Mexican American communities in the 1960s and ‘70s, Little Joe changed his band’s name from “The Latinaires” to “Little Joe y la Familia,” in 1970.

The leading band in a culturally powerful Chicano musical style known as “La Onda Chicana,” La Familia became an emblem of a Chicano musical sensibility, especially with his introduction of a thoroughly bimusical polca-ranchera  style that synthesized a Mexican, ranchero sound with a distinctly jazz-oriented one.  This pathbreaking development was first achieved in a landmark LP, “Para la Gente,” released on his own label (Buena Suerte Records) in 1972. With this stroke of genius Little Joe y la Familia arguably became the most influential musical group in the history of Mexican America.

Now recognized as the foremost icon of “la onda chicana,” Little Joe remained an active musician/singer well into the 2010s.

Introduction by Manuel Peña, 2017

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  • Little Joe Hernandez Interview 1991 00:00
Interviewee: Little Joe Hernandez
Interviewer: Manuel Peña
Date: Nov 23, 1991
Location: 
Language: English
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  • Little Joe Hernandez Interview 1993 00:00
Interviewee: Little Joe Hernandez
Interviewer: Manuel Peña
Date: May 6, 1993
Location: 
Language: English

This is an interview originally recorded for research purposes. It is presented here in its raw state, unedited except to remove some irrelevant sections and blank spaces. All rights to the interview are reserved by the Arhoolie Foundation. Please do not use anything from this website without permission. info@arhoolie.org

Dear friends, 

We’re thrilled to announce that the Arhoolie Foundation and Les Blank Films are joining together to purchase our longtime home at 10341 San Pablo Avenue in El Cerrito. 

The decision to buy the building comes after several months of thoughtful consideration and a strong response from our community. It has become clear to us that continuing our work in the place where Chris Strachwitz originally conceived it is the best way forward for the organization. Staying in our longtime home preserves an important part of Arhoolie’s cultural legacy, prevents the disruption that moving would cause, and—most importantly—opens up possibilities for closer collaboration with Les Blank Films, Down Home Music, and our local East Bay community.

Now comes the hard part. While we are under contract to buy the building, we need to raise $2.4 million to meet the purchase price by April 15. Here are two ways you can donate to our cause:

  • The GoFundMe page for the capital campaign
    (donations to this fund are shared by all three of the tenants).

  • Direct tax-deductible donations/securities to either of the two non-profits who are buying the building:
    Contact Harrod Blank at Les Blank Films https://lesblank.com/contact/;
    or Adam Machado at Arhoolie Foundation, adam@arhoolie.org.

As we begin this capital campaign, we will continue our normal operations in the building while forging a closer institutional bond with Les Blank Films and taking modest, collaborative steps to bring more public programming into Down Home Music. We plan to revive Les Blank and Chris’ tradition of in-store film screenings and will host more informal, free performances and gatherings in the store as part of our outreach work. We believe this collaboration will result in a vibrant community gathering place dedicated to music, film, and deep roots culture. 

We’re grateful for your support. We look forward to updating you on our progress in the coming weeks and months.